October is Breast Cancer Awareness Month, and during this time of the year the world turns pink to raise awareness and care for those affected by the disease.
To support the fight against breast cancer, Ali Bin Ali Holding’s Galeries Lafayette teamed up with Qatar Cancer Society to host a knowledge session at Café Pouchkine on October 4 from 4:00 pm to 6:00 pm. Over 40 women, including members of Qatar Cancer Society, local press, and social media influencers, gathered to learn more about the disease and the importance of creating a caring community for those affected by the disease.
On the occasion, Café Pouchkine was filled with shades of pink, a celebration of womanhood and positive vibes. Guests were treated to a visually stunning and delectable display of a pink macaron tower and a meticulously crafted cake.
The event was chaired by Mrs. Mona Ashkanani, General Manager, Qatar Cancer Society. Nour Makkia, a health educator at Qatar Cancer Society facilitated the session with an introductory talk. She covered a wide range of important topics related to breast cancer such as risk factors, signs and symptoms, different treatment options and their side effects, managing psychological challenges and the latest research.
“Early detection is key to fighting this disease and this workshop was a great opportunity to educate our invitees and to show our support for Qatar Cancer Society.”, said Mr. Kevin Gerard Pender, General Manager, Galeries Lafayette. Mrs. Alma who was diagnosed with breast cancer earlier this year, also addressed the audience, talking about importance of regular screenings.
A pink-themed afternoon tea was then served, with delicate finger sandwiches and miniature pastries in shades of blush and rose, beckoning with their sweet and savory aromas. Participants were also given special gift vouchers from Beauty Hive.
Throughout the month of October, Galeries Lafayette will be facilitating donations to Qatar Cancer Society. Co-branded artworks with Qatar Cancer Society have been placed throughout the store and an email has been sent to the entire Galeries Lafayette database with barcodes so that customers can scan and donate directly. Also on offer is a curated collection of beauty and fashion products to support the cause.